Feed The Dream

† NO PURCHASE NECESSARY. Full Contest rules and no purchase entry method found at feedthedream.ca/contest-rules. Contest runs from May 2, 2024 to September 8, 2024. Open to legal residents of all provinces of Canada excluding Québec who have reached the age of majority on the date they enter the Contest. There are twenty-five hundred (2500) Prizes to be won. Each Prize consists of one (1) Sobeys lunch box, two (2) note pads, one (1) ice pack, one (1) clip, one (1) print out of team Sobeys Athletes, and one (1) $25 towards your next Sobeys visit. The prizes have no equivalent cash value, are non-transferrable and no substitutions will be made. Correctly answered skill testing question required. Odds of winning depend on the number of eligible entries received.

†† NO PURCHASE NECESSARY. Full Contest rules to come June 6th, 2024. Contest runs from June 20, 2024 and ends on September 18, 2024. Open to legal residents across all provinces of Canada excluding Québec who have a valid Scene+ account, and who have reached the age of majority on the date they enter the Contest. There are three (3) grand prizes to be won throughout the entire Contest Period. Each grand prize consists of $10,000.00 (CAD) of groceries allocated in Sobeys gift cards. There are six hundred (600) secondary prizes to be won throughout the entire Contest Period, one hundred (100) secondary prizes will be allocated to each of the following banners: Sobeys, Safeway, Foodland and participating Co-op stores, IGA West, Thrifty Foods, and Voilà. Each secondary prize consists of a custom lunchbox that includes free products and coupons (ARV: $25.00 (CAD) each). The prizes have no equivalent cash value, are non-transferrable and no substitutions will be made. Correctly answered skill testing question required. Odds of winning depend on the number of eligible entries received.

We’re behind you all the way!
- Kate, Waterloo

So proud of Canada’s best athletes!
- Matt, Toronto

Show the world what you’re made of!
- Blair, Edmonton

This is your time to shine!
- Selina, Quebec City

Show Team Canada you’re behind them

Get to know our Team Sobeys Athletes

You’ll be able to earn an instant entry for every participating product purchased when scanning your Scene+ card.^††

Check back on June 6, 2024 for more on how to participate.

We’re behind you all the way! - Kate, Waterloo

So proud of Canada’s best athletes! - Matt, Toronto

Show the world what you’re made of! - Blair, Edmonton

This is your time to shine! - Selina, Quebec City